© Cacalo


One interesting thing about me is my sense of location. I have never had a chance to test this in zero gravity, but under normal conditions, I have a very high level of accuracy when someone asked me where the north is.

With my career, I also always knew where I would like to go, but I had no idea how. Within the creative teams I would have to choose: forms or texts. Once, a superior came up to me and said, "Dear Icaro, you can not think you can continue to be an art director and copywriter. You need to define yourself."

The third bank of the river was always more charming and opened up a universe of possibilities when I combined it with technology.

Did I get where I wanted to go? Of course not! The destiny of creative projects is invisible, but contributing with society experiencing the possibilities that haven't exist yet has become my purpose.

If you want to give your next step, but are not sure how, I'd love to help ;)

Inventor with huge background in communications, design, technology, art and mobility, based in São Paulo. Over 15 years of experience inside agencies, productions companies and educational institutions like J. Walter Thompson, DraftFCb, Mather, Mackenzie and clients as Facebook, Budweiser, Volkswagen, Toyota, Nestle, Vivo, P&G, Discovery Channel, Vodafone and Warner.
Currently works at IBM, as Head of Innovation Latin America.
Check Linkedin profile to have further information or contact at icarodeabreu@gmail.com.

Awards and Recognitions:
Cannes Lions: 1 silver - Brand Experience & Activation; 1 Bronze - PR; 4 Shortlists
One Show: 1 Silver - UX/UI; 1 Silver - Intelectual Property; 2 merits
D&AD: 1 wood - Innovative Use of Beta Technology; 2 merits
D&AD Impact: 1 wood - Health & Wellness
Webby Awards: 2nd people's voice
Clio: 1 Bronze - Direct
El Ojo: 1 Silver - Direct
Wave Festival: 2 Bronze - Direct; 2 shortlists; 1 shortlist Blue Wave
CCSP: 1 silver

SXSW - Invention Journey, Austin, 2019
PixelShow - Makers, São Paulo, 2018
PixelShow - Só se for pra causar, São Paulo, 2018
CCSP Festival - Metodologias criativas, 2018
YouPix - Makers & Creators, São Paulo, 2018
Anhembi Morumbi - Invention Journey, Campinas, 2018
Senac - Invention Journey, Campinas, 2018
Wear it Smart - Montreal, 2018
Miami AdSchool - Prototype is Cool edition event, 2018
11º Campus Party - Panel, São Paulo, 2018
Pixel Show - Panel, São Paulo, 2017
Creative Congress, 2017 - Anhembi-Morumbi University
Rethink Business Conference, 2017 - Tohmie Ohtake
Creative Congress, 2016 - SENAC University
II Communication Congress, 2016 - ESPM University
Rethink Business Conference, 2015
23º Broadcast&Cable Congress, 2014
Startup Mentoring Sebrae, 2014
III Fórum Transmídia, 2014 - FAPCOM University
Simpósy of Tecnology, 2014 - São Judas Tadeu University
7ª Audiovisual Congress, 2013 - Cásper Líbero University
II Transmídia Congress, 2012 - ESPM University
Semancol - Language and Communication, 2010 - Unifev University
Communication Week, 2007 - Anhembi-Morumbi University

Academic experience:
"Prototype is cool" prototype course, 2016 - Mackenzie University
"Robótic with trash", 2016 - Fábrica de Cultura, São Paulo Government
"Robótic with trash", 2015 - Fábrica de Cultura, São Paulo Government
"Mariana Disaster", 2015 - Make-a-thon
Prototype course, 2015 - Make-a-thon
CCSP Festival, 2015 - Make-a-thon
Film, edit, post-production volunteer teacher - Gol de Letra Foundation, 2003

Wired to Wear - Museum of Science & Industry - Chicago, 2019