In Brazil, there are 46 million people that have some kind of disability. 7% of them have a motor disability. Despite a wheelchair user being capable of driving an adapted car, when they go to the streets, they must face the obstacles there. The lack of accessibility it’s overwhelming even in the main Brazilian cities.
In partnership with Agency GTB and Code Studio, Ford Brazil redesigned the Ecosport trunk’s mat, in order to optimize it, giving it a new function: a portable ramp for disabled drivers. To use, the driver just needs to get the Accessibility Mat from the trunk, fold it, put in the back of their wheelchair and use it whenever they need to.
The Accessibility Mat also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone every time it is used. An app and a web site gather this data, pointing the places in need of accessibility. So the local authorities can check this information and do something to make the city more accessible.
Ecosport was chosen because it’s the best selling Ford vehicle for disabled drivers. The idea is to develop different Accessibility Mats for all Ford cars.
Much more than a campaign, the product development was developed by their inventors, Vinny Couto, Icaro de Abreu and Rodrigo Lima with a lot of contribution from wheelchair users Michelle and Billy who helped to develop the Accessibility Mat and also approved the project.
The launching of the Accessibility Mat happened 23rd October in Brazil.
Ford Trucks has developed an innovative technology to help truckers ride more safely and avoid recurring accidents from a common situation in their travel routine: sleep while drivin.
At first glance looks like a common cap, but comes equipped with sensors that can interpret the driver's head movements and alert you to the fact that he is tired.
The alert is made by the generation of three types of signals: vibratory, visual and sound, avoiding the driver to take a rest before following the trip.
The first step in the creation of the accessory was to carry out a study to identify the movements of the truck driver related to his normal work routine and those that indicate sleep. This database was then transferred to the central cap processing unit, which works connected to an accelerometer and a gyroscope to identify each type of situation.
The launch of SafeCap happened during the opening of FENATRAN 2017, the largest international truck fair in Latin America, as part of the commemoration of Ford's 60 years of Ford production, symbolizing the brand's spirit of innovation and its constant investment in research focused on traffic safety and the thousands of professionals who drive daily to drive the country's economy .
"Ford is the first automaker to think of a 'wearable' technology to use while the driver is behind the wheel and can contribute to accident prevention. In this way, we reinforce our commitment to bring technology onboard not only in vehicles, but also in accessories that make life easier for the driver, and focus on safety as a priority in our technology investments, "said Lyle Watters, president of Ford America. South, when presenting the cap for the first time to the public.
The Ford SafeCap was tested for 8 months by a select group of drivers, for more than 5,000 km under real driving conditions. He was also introduced to experts in the area of traffic safety and sleep studies, who recognized their potential to assist in the prevention of road accidents.
SafeCap - Videocase
Ford EcoSport pioneered the SUV category in Brazil. And since its release, it took the Freedom territory for itself in its communication. But with the arrival of new competitors in the Brazilian Market, the Freedom territory is no longer a hegemonic one of EcoSport.
Therefore, to remain competitive and relevant in this market, brands must always be creating new experiences for their clients.The Ford EcoSport was made for the adventurous; those who like to go further and discover new places.
And for the consumers to make the most out of their stay, we created the Hotel EcoSport. The first spare tire cover that is also a tent. An exclusive hotel accompanying EcoSports owners wherever they go. With convenient design, it is easy to assemble and carry along with your EcoSport. The world’s only hotel with as many stars as you want, where guests have natural air conditioning, private beaches, no scheduled check-ins and can also choose the room’s view.
Conceived by Dentsu and Toyota, the Prius Challenge presents the advantages of the Prius hybrid technology through a controlled Neurosky biosensor.
It was a co-created project where: - We produced track, cut in CNC and applying the conductive mesh; - Design of the model and coordinate its execution; - Modeling slot cars, 3D printing and painting; - Neurosky customization; - And all the mechanics of participation that joins Neurosky, Arduinos and Processing, besides the participation ranking.
The action attracted more than 4,000 players, noticed by biggest Brazilian media like Jornal Nacional, SBT Rio, and in the main publications on automobiles in.
Nuevo Saposoa is a small jungle village in the Pucallpa region of Peru often left without access to electricity, trying to find a solution, FCB Mayo and UTEC have developed the Plant Lamp system that uses energy from the process photosynthesis to power lamps for the rural community.
Using materials found in abundance in la selva: plants and soil. The clean energy system harnesses the energy created through the natural process of photosynthesis in a grid of electrodes, which is then stored in a battery used to power a LED light bulb.
Each lamp is about the size of an old-fashioned overhead projector, and can shine for up to two hours a day: energy time to finish homework, a sewing project, or play a late night game of cards.
Framed Tech was created when three friends combined the same curiosity. Something they had in common and brought from their childhood: the desire to understand how things are made. There was only one way to find out how. And it was by fully deconstructing them and assembling them back.
Guilherme Fregonesi, Icaro de Abreu and Pedro Gravena - ad creatives on business hours and “makers" in their spare time - mixed up their ability to disassemble stuff with the obsession and pleasure to organising things.
“I found some games and gadgets that I used to love when I was a kid at my mother’s home, but today they have lost their use. That is when the idea of deconstructing these products and trying to bring back some value from their past. It is as if we open them up piece by piece to re-connect with what was part of us a while ago” said Guilherme.
The art from the group comes from disassembling devices that were popular in the 70’ until the 00’s and extremely desired in the tech world. Ranging from products considered to be vintage like an Atari 2600 with a wooden finish to a recent valuable product like the first iPad.
"The beauty is exactly on the side that no one ever saw from those gadgets. There might exist inside of us a primitive necessity to unmask what’s inside electronic devices. It’s awesome to see what’s behind the design. To be able to see what was made only made for function, not to be disassembled. This is very authentic” mentions Icaro.
“Framed Tech is a way of making products desirable again, to giving back its value and utility that was lost with time. Through art all is possible” adds Guilherme.
Pedro Gravena wraps up the core behind the entire project: “A very important concept of the maker movement is related to the fact that if you can’t open it, you can’t own it. That is the idea”.
Büddy Cup, one of the first cases of Internet of Things (IoT) in Brazil that upgraded the good old habit of toasting, but now, making friends on Facebook.
To do this, we made a study of interactions, physical and virtual. The glass had a microprocessor in the base, integrated with several sensors that detected the typical movement of a toast. When two glasses approached in this movement, the circuits emitted a signal for an application making a mention in the timeline of each user.
The Büddy Cups were individuals and each consumer received a glass with a QR code and a shortened URL. Then just connect to Facebook through the URL, toast and check on your timeline all the people you met at the bar.
Every year Ford Trucks creates a different calendar to distribute on their dealerships. But in fact, truckers don’t use this calendar. It’s their families who use it. So we decided to create a calendar especially for them.
Truck drivers carry all types of load: wood, rocks, foods, etc. But the heaviest load is the one their families carry: the missing of a family member. So we created a calendar that not only gives you the dates, but by using a mobile device it communicates with a location device installed on the truck and alerts the truck driver’s family when he is coming back home (less than 1 mile from home).
CNA - Hello Pizza
FCB Brasil designed a campaign to promote the real conversation between CNA students and North Americans: Hello Pizza is a project that unites mobile app, internet of things (IoT), service design and a digital phone solution integrated with Twilio.
In the USA, pizzeria received calls that were answered first by an Audible Response Unit (URA), then the client could choose to speak directly with the pizzeria or be attended here by a CNA student through the application created exclusively, and to earn a good discount on your order, which was sent to the pizzeria through the thermal printer of Hello Pizza, which automatically prints the order.
Was developed for this project: - Thermal printer that connected in the cloud - Circuits, using Arduino - Manufacture of the case.
CNA - Hello Pizza
Bolha - Live Website
The idea was create a website that it could be possible innovate.
It was not easy. We started with a huge research wondering how to use responsive design and internet of things in the same project. After thinking a lot, we arrived in a conclusion: The most important thing in innovation is the way, not the end.
With this concept in our minds become easy to arrive in the blackboard concept and at the same time, cretae a home that could have infinite designs, made by our hands. At this moment, we've made a long list about how live interactions would be possible, sketched the design out, then vectorized and finally painted it on a wall with chalk.
It was five entire nights of blood sweat and tears.
Thanks for all who really believed and helped me in this project.
In 2018, the Mustang finally arrived in Brazil after building its legacy throughout the entire world, and Ford wanted to introduce potential buyers to our timeless roar.
We sent them on a sensorial and unforgettable first ride in a Mustang, on the passenger seat of the first pilot to have ever driven this legendary machine – American racing legend Dan Gurney – using 360-degree audio experience inside a replica of his helmet.